In what is sure to be a new beginning for
Godrej, the century-old business house has
launched India's fi rst online virtual world,
GoJiyo (www.gojiyo.com). The site promises
to engage Indian youth with features
like fl ying and teleportation, similar to
estsablished online worlds including Second
Life. The world is made of three major zones:
Urban Supercity, Ancient Kingdom and Moon
Colony, with hints of others including an
underwater colony. By using advertisements
and leveraging Facebook traffi c, GoJiyo
managed to attract over 11,000 signups in the
runup to its launch in late March 2010.
However GoJiyo is not just a 3D social
network; it is clearly intended to serve as a
marketing platform for all the Godrej Group's
companies, including consumer products,
foods and beverages, and furniture.
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